We are pleased to announce the availability of Redhorse product directly to the performance automotive aftermarket. For the first time in our 15 year history supplying product to other competitive brands, manufacturers and OEM’s – Redhorse has now launched the “Redhorse Performance” consumer brand.  Available with the same aggressive OEM pricing and only offered at our best quality level – Redhorse Performance has now gone direct. No high markups from “manu-packagers”, no middle-men, no availability problems – just intelligent distribution with first class marketing wrapped around the finest plumbing product available today! The program, coordinated by Rich Hedrick (Belltech, PIAA, Cyclone), will include: The industry’s highest standard – cataloging, price guides, informative web-sites, quality clam-shell packaging, retail bar-coding, a “Preferred Dealer” program, full page “brand awareness” advertising, stimulating posters, store banners, and other effective tools to help promote the quality difference of the Redhorse Performance program and product. The RHP product line includes: performance plumbing, race fittings, performance hose ends, forged AN-fittings, high pressure fuel fittings, stainless steel braided fuel line, and our new “Precision Polished” hose ends.  All aluminum products feature our exclusive “custom formulated”, color consistent anodizing. ©2007 Marketing Communications, Inc.